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Notre engagement, c’est d’être une entreprise responsable, exemplaire et de confiance. Nous ne pouvons atteindre nos objectifs communs d’excellence que si le travail de chacun est reconnu à sa juste valeur. Je crois à la valeur travail. Santé, sécurité, qualité au travail, rémunération, dialogue social dans l’entreprise, inclusion : ces enjeux sont au cœur de l’organisation humaine qu’est l’entreprise.

Jean-Charles Decaux

Président du Directoire & Co-Directeur Général de JCDecaux

Who are we ?

The history of JCDecaux is intrinsically linked to that of its founder, Jean-Claude Decaux, who in 1964 invented a concept that would travel the world: that of advertising street furniture. JCDecaux provides towns and cities with high-quality street furniture free of charge, which is maintained by the company and financed by brand advertising. Since the invention of this unique model and the advertising bus shelter in 1964, JCDecaux has become the world leader in outdoor advertising in 2011, with a presence in more than 80 countries. This history of growth is based on the talent, skill and determination of each and every JCDecaux employee to always think big and see far.

Our street furniture, with its iconic designs and innovative functionalities, provides useful infrastructure and services for cities, transport operators and citizens. By their very nature, JCDecaux's activities and businesses are anchored at the heart of the local area, as close as possible to its installations, partners, principals and advertising customers. In this way, JCDecaux creates economic and social value through the creation of jobs in the areas where the company operates, thereby contributing to the economic development of these areas.

The Utopies study, carried out in an unprecedented way on a global scale, demonstrates JCDecaux's positive socio-economic footprint in all the areas where the company operates: JCDecaux's activities in 2022 supported almost 120,000 jobs worldwide (41% of which were in Europe).

A sustainable media

Since its creation, the notion of service has been at the heart of JCDecaux's business model. As early as the 1970s, Jean-Claude Decaux decided to create street furniture that would make daily life easier for citizens: signage, MUPI® (Mobilier Urbain pour l'Information - Street Furniture for Information), electronic newsletters and self-maintenance sanitary facilities. In the early 2000s, JCDecaux pioneered the emerging market for sustainable mobility with the launch of the first individual public transport system, the self-service bicycle, in response to urban trends and expectations.

JCDecaux's business model is sustainable, respectful of the environment and society. In June 2023, the company unveiled its new “committed SBTi” Climate Strategy to continue reducing its carbon footprint across its entire value chain. Based on three principles - measure, reduce, contribute beyond its value chain - this trajectory aims to achieve Net Zero Carbon by 2050 (scopes 1, 2 and 3). It complements the Group's CSR strategy for 2030 and its ambitious targets. 

 

An innovative company

Innovation enables us to constantly anticipate new uses, to contribute to inventing the city of tomorrow and to make places of mobility ever more comfortable, pleasant and useful. From the outset, JCDecaux has relied on a strong capacity for innovation, an ambitious Research & Development policy and integrated teams to offer ever more services to its partners and users, while always striving to beautify the environments in which it operates. The rapid development of our digital assets offers new ways of informing and enhancing the experience of city dwellers and travelers.

The transformation of outdoor advertising is accelerating, based on a digital ecosystem fueled by data and programmatic buying and selling methods. Supported by expert teams, these transformations are making our medium more effective, contextual and service-oriented every day. 
 

 

Our values

Since its creation, JCDecaux has remained true to its founding values: passion, quality, innovation and responsibility.

PassionOur entrepreneurial spirit is reflected in our desire, as employees, to make the city and its transport and retail outlets more attractive.
Quality We are committed to ensuring the excellence of all JCDecaux products and services.
InnovationWe are constantly striving to find new, more sustainable solutions.
LiabilityWe are committed to conducting our business in a responsible manner, with sustainable development as our top priority.
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Our business lines

With more than 400 professions throughout the Group, JCDecaux offers a diversity of opportunities. Maintenance agent, bicycle technician, data analyst, developer, engineer, lawyer, salesperson... Each profession contributes to improving the quality of urban life and developing our media by combining performance, utility and sustainability. 

Acting as a responsible employer

With over 11,000 employees worldwide, we see our commitment to our people as a key factor in our success.

In our family-owned company with a strong corporate culture, 95% of our employees express pride in belonging and 89% feel good at work (internal survey June 2023). These results are the fruit of a social and managerial policy resolutely focused on the meaning of action, around a clear mission: to sustainably improve the quality of life in the city. And beyond that, by translating this mission into concrete action. As a useful and sustainable media, almost 50% of our sales are eligible for taxonomy, demonstrating our contribution to the ecological transition.

JCDecaux pays particular attention to the development of its employees, offering them training, professional development and career advancement opportunities.

The creation of the JCDecaux Sales Intelligence Hub is a good example of this. This platform, dedicated to JCDecaux sales people, brought together more than 1100 employees in 2023, around 15 live sessions, in 55 countries (Asia, Europe, Middle East, Latin America).

Diversity and inclusion

Respect for non-discrimination values is an integral part of JCDecaux's International Charter of Fundamental Social Values, through which the Group undertakes to apply the Fundamental Conventions of the International Labour Organization (ILO), non-discrimination and equal pay.

JCDecaux's success and reputation are based on strong values, in particular the conviction that the Group's employees are essential to its development, within the framework of a decentralized HR policy, as close as possible to local specificities.

Victoire Pellegrin

HR Development Director, Human Resources France and International HR Projects Department

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